How to Build a Strong Service Based Business: Creating Consistent 
Patients and Clients

Discussion with Tracy Sher and
Christa Gurka


  • 1 hour
  • NY CEUs available
  • For other states, check for reciprocation or individual application



  • Medical and Fitness Professionals
  • No pre-requisites
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What can I expect?

This presentation and following discussion addresses one of the top questions from all of our professional members - “How can I grow and help more people?”

Tracy Sher and Christa Gurka discuss the following advice for health and fitness professionals:

  • Your side hustle is only as strong as the clients that support it
  • Every business regardless of size needs a strategic way to continue to invite new customers to work with you
  • 5 pillars of marketing

  • Identify Your Target Audience. 
  • Pick Your Promotional Methods Wisely
  • Create an automated way for clients to work with you 
  • Use an Email Newsletter or BLOG to Build Relationships
  • Leverage Social Media to Connect and Engage
  • Use customer centric testimonials
  • Work to your strengths instead of trying to be everything to everybody
  • Make it personal
  • Use existing and past contacts and connections
  • Put yourself out there
  • Never stop testing

What You Will Learn:

  • The key points of marketing a business
  • The 5 pillars of a successful marketing strategy
  • How to develop a plan for attracting new clients
  • How to create follow up strategies for existing clients 
  • Strategies for improving time management
  • Strategies for utilizing social media
  • Time management strategies
  • Utilizing a virtual assistant
Learn ways to problem solve a variety of sexual health issues.
Feel comfortable navigating psychosocial nuances while learning practical skills to do so. 

Do you want to watch THIS webinar and ALL of our other webinars for one yearly price? 

The Global Pelvic Health Alliance Membership offering features designed to help you grow your clinical skills and build your business. 
  • Webinars: an amazing set of webinars (like this one) that are all included in the membership with the ability to be present at the live recording and ask questions to the presenters.
  • Illustrations: We have an illustration that creates anatomy illustrations for us. We are constantly looking for ways of presenting the anatomy in ways that are more accurate and descriptive.
  • Handouts: Using the illustrations and an amazing team of colleagues to help review, we create a collection of handouts for you to use with your patients/clients!
  • Premiere Directory Listing: While anyone can have a free directory listing, GPHAM members get to have a profile picture, live links, and photo galleries to stand out. 
  • Global Pelvic Health Support Community: In addition to resources, you can also ask to join the private FB page with hundreds of multidisciplinary professionals from around the world to help you out!

Tracy Sher, PT, DPT, CSCS - Your Host

Tracy Sher is a pelvic physical therapist and is the founder of Pelvic Guru, Pelvic Guru Academy, and the Global Pelvic Health Alliance Membership. She is also an instructor for Pelvic Guru Academy, teaching Pudendal Neuralgia and Complex Pelvic Pain Solutions. 

Christa Gurka, MSPT, NCPT 

A board certified orthopedic physical therapist specializing in Pilates-based fitness, injury prevention, and wellness Christa Gurka’s career spans more than 3 decades in the health and wellness industry. She is the founder and CEO of Miami’s Pilates in the Grove, which serves the local Coconut Grove and South Miami communities as well as national and international clientele with online and virtual programming. She is the Pilates and Wellness Therapist for the Eastern Conference Champion Miami Heat as well as serves as chair-person for the Miami Dade County Wellness Coalition. Christa’s passion for empowering female entrepreneurs led her to her most recent professional venture as a business strategist and mentor to female business owners looking to start and scale their own healthcare and wellness companies. Outside of the office she spends her time cheering on her all-time favorite athletes her two teenage boys in their numerous athletic competitions. 


What is the Cancelation & Refund Policy?
Individual GPHAM webinars are non-refundable. 
For other courses, the option for a full refund is available within 48 hours of purchase, however it is non-refundable upon either of these conditions:
  • You have viewed more than 50% of the course material
  • You have already claimed your CE certificate
If you need additional assistance with a refund or course concern, please email
Will there be any part of this live course where I could be recorded?
Live participation parts of courses may be recorded live and screenshots maybe be taken by the instructor or the host. If your camera is on, your microphone is on, or you type comments in the comment section, your participation will be part of that recording. If you do not wish to be part of this recording, you will be responsible for keeping your video and audio recording OFF during any live recorded sessions. 
How can I use the handouts, videos, and course supplemental material?
You will be provided with online content and recordings of the course as well as slides and material related to the course. This material is for your personal use only.  Please do not use clips of video, screen captures, screenshots, or copying in any way, that you might be presenting it as your own (whether or not it is for financial gain). Sharing a screenshot to social media that is credited to the instructor and/or Pelvic Guru, LLC is acceptable. If you would like to use any of this content for an independent project, you need to discuss this directly with Pelvic Guru and the instructor of the course. 
Will I have to exercise or have a space to move for this course? 
Some of the Pelvic Guru Academy courses have sections in them in which you will have the option of doing movement at various levels. Understand that all physical therapy, rehabilitative, and strength training instruction and use of all facilities and equipment shall be done at you own risk, and please be physically and medically able to undertake any and all physical therapy, rehabilitative, and strength training instruction provided in the course.